Our Vision

In 2022, See Me celebrated its 20th anniversary, marking 20 years of the movement to tackle mental health stigma and discrimination in Scotland. 

Over the last two decades, we’ve worked with partners, supporters and volunteers across the country to make real progress in the fight against stigma and discrimination – with 96 per cent of Scots saying today that they’d be willing to help someone who is struggling with their mental health. 

With Fairness in Mind is our strategy for the next five years, up until 2026.

In that time we will:

• Achieve change at scale to tackle the deep rooted stigma and discrimination that directly affects people who experience mental health problems in Scotland today
• Make Scotland a global leader in anti- stigma activity
• Increase learning through gathering, applying and testing the evidence of what works to change attitudes, behaviours and cultures to end mental health stigma and discrimination.

Our vision is for a fair and inclusive Scotland, free from mental health stigma and discrimination.

For the duration of this strategy we will work to the following outcomes:

• People in the populations we target feel confident to talk openly about their mental health and their experience of stigma and discrimination
• People in the populations we target feel confident to have supportive conversations with other people who are experiencing poor mental health
• People with experience of mental health problems feel more confident to challenge mental health stigma and discrimination
• People in the settings we work in recognise mental health stigma and discrimination, know how to challenge and take action against it
• Leaders in key settings and organisations create inclusive cultures and take action to tackle mental health stigma and discrimination
• National and local policy and decision makers resource, design and implement policies, systems and services that explicitly reduce mental health stigma and address discrimination

Our Focus for the strategy

Communications, policy and public affairs- We work alongside national and local campaigns and programmes to add specific experience and focus on mental health stigma and discrimination.

Communities and priority groups- We prioritise engagement of people at greatest risk of experiencing mental health stigma and discrimination including young people aged 16 – 24, vulnerable adults and people who experience severe mental illness.

Priority settings- We prioritise the settings where people experience greater levels of stigma and discrimination: education, health and social care, workplaces, employment and employability sectors.

We were delighted to be joined by the Mental Wellbeing and Social Care Minister Kevin Stewart and our amazing volunteers to launch With Fairness in Mind.

Watch the launch here.